Hidden off the lobby of the Beverly Hills Hotel (hang a left when you enter, then go up the short flight of stairs to the seating area and look for the curtained doors and you've found it), this bar is the Pink Palace's contribution to nightlife. Fabulous people-watching scene of wealthy men of a certain age, wedding attendees just out of the ballroom and LA locals looking for a good time, the size and set-up is cozy while the DJ music pumping keeps the energy high. Make a reservation for an outside table and park on Crescent just north of Sunset if you don't want to pay for hotel valet.